branding

Building a business entails a lot of work, and one of the most vital areas to focus on is creating a brand identity that will make you easily recognised by your customers. Brand identity presents what your company is and what you offer to customers. It should manifest your business’ goals and values whilst encouraging customers to interact with your brand.

If you don’t know where to begin and what guidelines to follow, here are the things you need to know when building your brand identity.

Create a logo of your brand
Your logo is the foundation of your company; thus, it should make a lasting impression on your audience. It should clearly communicate who you are and what you value as a brand as this helps shape your audience’s perception of your company. By seeing your logo, this will make a connection between what you represent and what they like about you.

Update your social presence
To make your brand identity stronger, you have to make your presence felt by your audience. One effective way to do this is by using social media platforms. Build a profile on a site where most of your audience hangs out. Connect with consumers by publishing blog articles or social media posts. Make sure to have a consistent voice that resonates to your target customers. This way, it will help your brand image known on multiple channels.

Team up with the customers and influencers
Tapping on influencers as well as your customers can strengthen your efforts to build your brand identity. Encouraging customers to create reviews of your products can yield positive results. Meanwhile, influencers can talk about your brand on their platforms. This adds credibility and catches interest among your target audience.

Keep your promises and stay transparent

It is essential to have your customer’s trust by sticking to your promises. If you want your customers to feel good about working with you, then don’t ever resort to any lies. Remember to consider what you can promise before announcing it. This way, your customers will be pleased when you fulfil your promises or much better if you go beyond them.

Also, don’t hide anything from them. Be transparent and show them what they’re really getting with your policies, procedures, and fees. This will result in trust, and that’s one of the most important things that will help build your brand identity.

Breathe Creative is a brand design agency based in Henley-on-Thames Oxfordshire. We create a consistent look and feel that clearly differentiates you from your competitors and makes you instantly recognised by your customers. We always strive to provide creative solutions that will deliver your business objectives. For more information, call us on 01491 699845 or email us at info@breathe4u.com.