Asphalt Reinforcement Services help keep the UK road infrastructure running smoothly, with their range of products and services. The business has grown massively since it started in 2002. When Breathe created the start-up brand. Now the time had come to make a visual statement to the market, communicating Asphalt Reinforcement Services’s success. A business re-brand was in order. Breathe created a new logo and brand image based on the grid structure of their reinforcement products. This new branding was applied right across the business. Everything from stationery to CGI videos to vehicle livery – making Asphalt RS instantly recognisable wherever their customers experienced their brand. The new brand has been well received by customers, staff and all stakeholders – clearly positioning the company for even more success.
Our new brand image has been received well by our existing and potential customers. Thanks to the advice and expertise provided by Breathe we have been reignited like a breath of fresh air.
Howard J Cooke Managing Director