Breathe Creative were asked to create a premium packaging design and brand in the extremely competitive e-liquid market. It’s aim was to encapsulate a truly British product that offered exciting yet sophisticated flavour profiles, and also emulate the global British Brand reputation – Quintessentially British – sophisticated, elegant, stylish, complex and unique heritage. So we created a brand that took from the past and also looked to the future. We produced the packaging design, point-of-sale design and promotional material as well as an e-commerce website.
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