Breathe Creative were asked to create a premium brand in the extremely competitive e-liquid market. The aim was to encapsulate a truly British product that not only offered exciting yet sophisticated flavour profiles, but also emulate the global British Brand reputation – Quintessentially British – sophisticated, elegant, stylish, complex and unique heritage. We created a brand that took from the past but also looked to the future. We produced the packaging design, point-of-sale design and promotional material as well as an e-commerce website.
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