Asphalt Reinforcement Services help keep the UK road infrastructure running smoothly with their range of products and services. The business has grown massively since it started in 2002 when we created the start-up brand. Now was the time to make a statement to the market communicating Asphalt Reinforcement Services’s success and re-brand the business. We created a new logo and brand image based on the grid structure of their reinforcement products. The new brand was applied right across the business -everything from stationery to CGI videos to vehicle livery – making them instantly recognisable wherever their customers experienced their brand. The new brand has been well received by customers, staff and all stakeholders – clearly positioning the company for even more success.
Our new brand image has been received well by our existing and potential customers. Thanks to the advice and expertise provided by Breathe we have been reignited like a breath of fresh air.
Howard J Cooke Mciht Miat Finstsmm Managing Director