5 Tips For An Unforgettable Name

Choosing the right name is one of the most important business decisions you can make.

Today’s crowded market means the list of choices is growing thin. Every year in the US, 6 million new companies and more than 100,000 new retail products are launched.

This makes it hard to find an original name. You may want to seek some professional advice. But in the meantime, here are some pointers to get you started.

You don’t get much time to inform your customers about your name. The trick is to create names that are easy to learn and remember. Your name must be different enough to attract attention. Would your firm’s name attract yours if you saw it for the first time?

Here are 5 tips for an unforgettable name. Make it:

Suggestive
– Use a name that evokes a positive brand experience. When Jeff Bezos named Amazon, he knew that the name was synonymous with enormous.

Meaningful – A variation of “it does what it says on the tin”, your customers will immediately “get” what you’re about. Examples are easyJet and Kryptonite bike locks.

Visually Evocative – This is a great memory aid. Think about what the names Land Rover and Range Rover conjure up.

Original – It is important to stand out from the crowd and differentiate yourself. Quirky brand names like Ben & Jerry’s (ice cream) do this well. They are also personal and…

Emotional – You need to make an emotional connection. Perfumes (think Chanel Allure) often go down this route, for instance.