Tell people who you really are
Your brand is your image, and there’s every reason to make it look great. That means you need a brand that gives the best impression. That’s memorable. Distinctive. Persuasive.
It’s a little bit of an art, and a little bit of a science. Thankfully, we’re not half good at it. And whatever you need, from a quick brand polish to a complete redesign, we’ll make it work better than you ever hoped.
Brand strategy
Don’t like where your brand sits? We’re experts at positioning. So, you always appeal to the right customers. And, as you become even better over time, we’ll help you maintain clients’ awareness of your improvements. (Think of it as saying the right things to the right audience.)
Brand design
There’s no reason you can’t look fantastic. And it’s our job to make it happen. We’re expert at creating the visual impression that tells the world how top-notch you really are. And, just to complete the picture, we can make sure it’s supported by everything else you do – from written communications to core values.
Brand experience
We’ll help everyone enjoy their encounters with your organisation. Each customer contact is a chance to impress, win over, and communicate. We’ll show you how.
Brand management
If you want to be noticed, you want to be noticed for the long-run. That’s why we’ve developed first rate skills in brand management – coaxing, polishing and designing-in improvements to every part of your image. Making sure it adds up to an impressive whole.
And a vital part of this is creating Brand Guidelines. It’s so important, we’ve become long-standing experts. With Brand Guidelines from Breathe, you enjoy consistent and intelligent rules that show you how to use your brand, and its components parts like design, logos and straplines.
In fact, it’s more than simple rules – it’s a workable plan for the future. It’s about nurturing your assets and your image, and it’s a productive way to stay ahead of the competition.
Branding – it’s better when it’s comprehensive
Identity, image, trademarks, slogans, brand awareness, brand promise, brand values, products, names, features, ambient brands, endorsed brands, brand extensions, brand relaunches, internal branding, charity branding.
We can’t squeeze in everything we’ve done recently. But, if you’d like to take a peek at a few brand design projects, here’s a selection:
Hanovia UV marketing and brand design
Breathe Marketing were commissioned to create a new competitive position and brand identity for market leading UV technology company Hanovia. The project included customer and competitor research to position Hanovia as ‘The power in UV technology.’ Breathe are now rolling out the new brand identity creating advertising, stationery, corporate and sales literature, a new web design and even product names.
Corporate identity and brand guidelines for South Oxfordshire District Council
The Breathe team were commissioned to create a new corporate identity and brand positioning for South Oxfordshire District Council that captured its standing in the local community.
The new brand image had to accommodate everything that the Council produced from electronic stationery to dustcart livery. A comprehensive Brand Identity Manual was produced to ensure that the Council’s image was always projected in a consistent manner.
New brand for Jigsaw Creative Care
Breathe Marketing were tasked by Jigsaw (based in Reading) to create a new brand identity and web design for them. The final Jigsaw logo design was split into Adult Care and Care For Children both under the Jigsaw Creative Care brand. Colourful graphic shapes taken from the final branding were used across all stationery, corporate literature and the newly designed Jigsaw web site, these graphics create a happy, friendly tone of voice across all corporate literature whether on-line or in print and reflect all that the Jigsaw brand has come to be.
Corporate identity and branding for SalesAssessment.com
SalesAssessment.com (near Reading, Berkshire) is a new company who provide on-line sales assessment tests to enable companies to effectively hire, assess and develop their sales people. It is vital that SalesAssessment.com have a strong and instantly identifiable brand identity that works equally well on-line and in print and Breathe were commissioned with the task of creating the new brand.
The logo design is based on the optical illusion of the Penrose triangle and makes a distinct ‘S’ symbol. Breathe are implementing the brand across all SalesAssessment marketing collateral including web design, product branding, stationery, brochures, advertising and direct marketing.
Corporate and franchise branding Herbies Pizza
Herbies Pizza is a franchise operation in the South of England (Slough, Berkshire) and has been involved in the pizza business for over 15 years. The home delivery pizza market is extremely competitive and Breathe were commissioned to strengthen the Herbies Pizza brand and create a strong brand positioning to make Herbies stand out in the crowded market place.
The Breathe team researched and developed a clear and compelling competitive position and redesigned the Herbies logo to create a distinctive brand image that integrates all marketing material both on-line and print. Breathe also developed a a brand management tool in the form of a Brand Guidelines Manual to ensure the franchisees maintained the integrity of the new brand.
Product branding and packaging for Brakspear Brewery
The Brakspear name is synonymous with award winning quality beer. When their core brands needed revitalising they looked to the Breathe team to provide a quality marque that positioned them as ‘traditionally modern.’
The Breathe team were also commissioned to develop packaging for these individual beers, and Live Organic won the 1st ever Britain’s Champion Organic Beer award for the beer and its presentation.
Brand design for Elizabeth Cleall Interiors
Elizabeth Cleall Interiors based in Henley-On-Thames Oxfordshire asked Breathe Marketing to completely redesign their branding, the old brand had been with them since the birth of the company and it was felt it needed a more modern touch. The new logo design was based on the abstracted letters e and c that also resemble a reel of wallpaper or material, the colours used were very muted, emulating the interior colours that Elizabeth Cleall is well known for. Breathe have also produced a new Elizabeth Cleall Interiors web design which is currently in phase one with a more interactive phase two on the way soon.
