Breathe Creative is a Creative Brand Agency based in Henley-on-Thames Oxfordshire

  01491 699845    
  info@breathe4u.com


Brand Design - how do you distill the experience and personality of a company into a simple iconic logo?

Looking at a new brand design or a brand refresh is always a challenge for any business. Compromises will take place a long the way, but also the unexpected will happen and you’ll end up with a brand that’s interesting, eye-catching and memorable.

You’ll also notice your employees will start to display a new found pride in who they work for, and what they do. Customers who wouldn’t have used you before will give you a second look. It’s an investment of time, money and emotion but none of it will have been wasted.

 

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Click squares to see a Brand Design Project...

Brand Design and Brand Manual for Herbies Pizza
brand design for PT Portal
brand design for Hanovia UV
Brand Design for ManaMaika Home Massage
Brand Design for Mark George Conservatories
brand design for AP Education Online
Brand Design for Jigsaw Creative Care
Brand Design for Easy Park
Brand Design for Elizabeth Cleall Interiors
Brand Design for The Disc and Working Feedback
Brand design and brand manual for South Oxfordshire District Council


Herbies Pizza brand design and brand manual

Herbies Pizza came to Breathe for a new brand design, brand manual and various marketing collateral. The final design reflects the bright, cheerful and value for money company philosophy.

 

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PT Portal brand design

PT Portal are a Personal Trainer web portal allowing PTs to set training schedules and publish progress reports for their clients.

The brand needed to be dynamic, modern and sophisticated. Several designs where produced, the one finally chosen is based on an abstracted P and T forming a running match stick man. The client was extremely pleased with the logo design and all the follow on marketing collateral that Breathe designed.

 

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Hanovia UV brand design

Hanovia UV came to Breathe because they were looking for a marketing agency to take on all their marketing and design requirements. Breathe have since redesigned their web site, literature, advertising and brand. Breathe looked at redesigning the Hanovia brand from scratch (see early designs left) but the client felt they didn’t want to move too far away from the brand they had established over 65 years (see top left), so Breathe looked at an evolutionary route rather than a revolutionary one.

The basic lettering was kept but a water element added to hint at what Hanovia UV do. Several versions of the final logo have been produced all using the company roundel but different water images. blue has been chosen as the key colour throughout all the Hanovia UV branding and literature.

 

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ManaMaika Home Massage brand design

ManaMaika Home Massage came to Breathe Creative for a brand design and web site, several logo designs where put forward (see left) and considered carefully by the client, but finally the two hands in a massage position creating an M for ManaMaika were chosen.

Orange was selected as the dominant key colour as it has a warm relaxing feel but also stands out. Since the logo was designed ManaMaika have also branched out into work place massage and have returned to Breathe for further design work.

 

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Mark George logo design by Breathe Creative


Mark George Conservatories brand design

The Mark George Conservatories brand design is based on an abstract MG and a conservatory end gable graphic.

The colours used are sky blue and grass green giving the feeling of the outside coming into the home. Breathe designed stationery, the company vans and the CMS based web site the Mark George brand remains consistent across all media giving a smart professional cohesive feel to the company.

 

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AP Education brand design

Ap Education Online are a web based educator, they required a brand design for their business and came to Breathe. Several designs where produced, based on a and p motifs some more abstract than others. The final logo design features an abstracted a and p both with forward pointing arrows to represent the future benefits that continued education can offer. The client also commissioned Breathe to design and produce a CMS based web site.

 

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Jigsaw Creative Care brand design

Breathe Creative were tasked by Jigsaw (based in Reading) to create a new brand identity and web design for them. The final Jigsaw brand design was split into Adult Care and Care For Children both under the Jigsaw Creative Care brand.

Colourful graphic shapes taken from the final branding were used across all stationery, corporate literature and the newly designed Jigsaw web site, these graphics create a happy, friendly tone of voice across all corporate literature whether on-line or in print and reflect all that the Jigsaw brand has come to be.

 

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Easy Park Systems brand design

Easy Park Systems wanted a new logo design for their innovative parking system which uses text messaging and online accounts to pre-pay for your car parking. Making car parking easy and simple, and the need to carry change for parking obsolete.

Several brand designs were put forward (please see above) but this simple roundel device based on a mobile phone antenna and a car steering wheel won the day.

 

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Brand Design for Elizabeth Cleall Interiors

Elizabeth Cleall Interiors asked Breathe Creative to completely redesign their branding, the old brand had been with them since the birth of the company and they felt it needed a more modern touch.

The new brand design was based on the abstracted letters e and c that also resemble a reel of wallpaper or material, the colours used were very muted, emulating the interior colours that Elizabeth Cleall is well known for. Several logo design variations where produced a selection of which appear here.

 

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The Disc brand design

The Disc is a local recommendation based business directory. They came to Breathe for a new brand design they wanted something more professional looking than their existing brand and it had to be much more business like.

The final brand takes the idea of lots of companies coming together to form a whole, after all a directory is nothing without its listings. The final logo design and the proposed designs can be seen here

 

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Working Feedback brand design

Working Feedback form part of The Disc offering. It’s a paper and online feedback tool for companies to boost their SEO and Google presence (and also their directory listing on The Disc). It takes testimonials and feedback and makes maximum use of this in various social media apps (like FaceBook, Linkedin, Twitter….)

The final brand design and a selection of the proposed designs can be seen here.

 

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South Oxfordshire District Council brand design and brand manual

The idea for the brand design came from the Oxfordshire countryside, however the colours used are more business like than country in feel. South Oxfordshire Council also required a brand manual detailing the various uses and restrictions of the logo, print samples are shown to illustrate each piece of collateral the logo will be applied to.

 

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