We create brands that influence the attitudes and opinions of your customers and prospects, guiding them to perceptions that help you stand apart from your competitors
Brand is perception and embraces everything from the visual impression of your logo design to the customer’s experience of your company’s product or service. It is important not just to have a brand identity but to have a memorable one that makes you stand out in the crowd and creates a clear position in the minds of your customers and prospects.
Brand Design Agency Breathe Marketing will help you establish a distinct brand strategy and brand design and we will ensure that it is expressed effectively in all media, delivering true competitive advantage to your business.
We will help you put in place the brand management tools to allow your brand to grow consistently with your business.
Branding, the integrated personality.
Brand strategy
Breathe will apply years of experience to the creation of your brand, helping you to determine the reality of your position in your key markets, and to adapt your brand strategy in recognition of where you are today. As your brand develops, we will help you develop the imagery, messages and style that influence your customers’ opinions in the way you want.
Brand design
Breathe’s brand design will create the visual expression of your brand developing a palette of colours, imagery, typefaces and visual styles that will form the foundation of your customer’s relationship with your brand. We will also evolve a tone of voice for your written and spoken corporate communications, all of which build on the core values identified in the brand strategy stage of your brand development.
The brand experience
Our experience of developing and working with brands will help you to ensure that the way your customers encounter and experience your brand works positively for you, with each brand experience reinforcing positive ideas and developing the relationship a little further.
Brand management
It stands to reason that if you have succeeded in creating a brand, you should invest in maintaining and growing its power. Breathe’s brand management capabilities extend from the basics of developing and supervising the technical aspects - use of logos and typefaces, messaging, tone of voice - through to the brand strategy and development of the brand and its evolution with the business.
Please see below for examples of corporate branding produced by Breathe Marketing.
Corporate identity and brand guidelines for South Oxfordshire District Council
The Breathe team were commissioned to create a new corporate identity and brand positioning for South Oxfordshire District Council that captured its standing in the local community.
The new brand image had to accommodate everything that the Council produced from electronic stationery to dustcart livery. A comprehensive Brand Identity Manual was produced to ensure that the Council’s image was always projected in a consistent manner.
New brand for Jigsaw Creative Care
Breathe Marketing were tasked by Jigsaw (based in Reading) to create a new brand identity and web site design for them. The final Jigsaw logo design was split into Adult Care and Care For Children both under the Jigsaw Creative Care brand. Colourful graphic shapes taken from the final branding were used across all stationery, corporate literature and the newly designed Jigsaw web site, these graphics create a happy, friendly tone of voice across all corporate literature whether on-line or in print and reflect all that the Jigsaw brand has come to be.
Branding for Total Sport Media corporate
Total Sport Media based in Bracknell, Berkshire is an interactive marketing and brand relationship management consultancy specialising in the sports and leisure sectors.
Breathe created this colourful and impactful brand identity for Total Sport Media which captures the excitement and energy generated in the sports and leisure market. Featured above is the new logo design and company letterhead.
Product branding and packaging for Brakspear Brewery
The Brakspear name is synonymous with award winning quality beer. When their core brands needed revitalising they looked to the Breathe team to provide a quality marque that positioned them as ‘traditionally modern.’
The Breathe team were also commissioned to develop packaging for these individual beers, and Live Organic won the 1st ever Britain’s Champion Organic Beer award for the beer and its presentation.
Brand design for Elizabeth Cleall Interiors
Elizabeth Cleall Interiors based in Henley-On-Thames Oxfordshire asked Breathe Marketing to completely redesign their branding, the old brand had been with them since the birth of the company and it was felt it needed a more modern touch. The new logo design was based on the abstracted letters e and c that also resemble a reel of wallpaper or material, the colours used were very muted, emulating the interior colours that Elizabeth Cleall is well known for. Our sister company Breathe 4 Digital have also designed the new Elizabeth Cleall Interiors website which is currently in phase one with a more interactive phase two on the way soon.
Corporate and franchise branding Herbies Pizza
Herbies Pizza is a franchise operation in the South of England (Slough, Berkshire) and has been involved in the pizza business for over 15 years. The home delivery pizza market is extremely competitive and Breathe were commissioned to strengthen the Herbies Pizza brand and create a strong brand positioning to make Herbies stand out in the crowded market place.
The Breathe team researched and developed a clear and compelling competitive position and redesigned the Herbies logo to create a distinctive brand image that integrates all marketing material both on-line and print. Breathe also developed a a brand management tool in the form of a Brand Guidelines Manual to ensure the franchisees maintained the integrity of the new brand.
Corporate identity and branding for SalesAssessment.com
SalesAssessment.com (near Reading, Berkshire) is a new company who provide on-line sales assessment tests to enable companies to effectively hire, assess and develop their sales people. It is vital that SalesAssessment.com have a strong and instantly identifiable brand identity that works equally well on-line and in print and Breathe were commissioned with the task of creating the new brand.
The logo design is based on the optical illusion of the Penrose triangle and makes a distinct ‘S’ symbol. Breathe are implementing the brand across all SalesAssessment marketing collateral including web site design, product branding, stationery, brochures, advertising and direct marketing.
Contact: email info@breathe4u.com or phone 01491 575057
