Breathe Marketing can make a real and positive difference to how your organisation is perceived
You will probably only call upon us when your organisation is going through some form of change. The change may be planned, or it may be in response to factors outside your immediate control.
The questions we have highlighted below are typical of the changes that our clients are negotiating when they call us in. But they are not unique or exclusive - almost any change has implications for your marketing communications activity, your internal communications, or your brand.
Consider your organisation as it is now. What changes are affecting it today? And if there is no change on the horizon, should you be taking your own steps to stir things up?
Click on the questions to get some food for thought, and then give us a call to discuss the possibilities...
Questions you may be asking yourself...
- Q....my competitors are stealing market share and winning business from me what can I do?
- Q....where can I find more profit and turnover?
- Q....how do we maximise the return on investment during a recession?
- Q....how can I build stronger relations with my customers and key suppliers?
- Q....sales of one of my products are beginning to decline, what can I do?
- Q....how can I get the right people to my events?
- Q....how can I get the best out of my web site?
- Q....how can I keep my web site up to date and reduce costs?
- Q....should I be cutting my marketing budget during a recession?
- Q....what is the creative design process, please explain?
...and the answers
- Q....my competitors are stealing market share and winning business from me what can I do?
- A.
Competitive advantage is rooted in the minds of your customers. Breathe applies proven positioning principles to help you build fresh and compelling propositions that set you apart from - and ahead of - your competitors. Strong branding and integrated communications serve to establish and reinforce your position with a sustainable competitive edge.
- Q....where can I find more profit and turnover?
- A.
It's about sales - finding new customers, or generating higher revenues, with higher margins, from your existing customer base. Breathe will develop high impact, integrated campaigns to generate new leads and help you penetrate new areas of your customers' businesses.
- Q....how do we maximise the return on investment during a recession?
- A.
During hard times investment in design and marketing can give a business a competitive edge over rivals who are reining in their design and innovation budgets in order to save money. As American Express chief executive Ken Chenault told Fortune magazine: ‘A difficult economic environment argues for the need to innovate more, not to pull back.’ Similarly, in September 2008 following a crisis in the global financial markets and in the face of an impending worldwide recession, Intel’s chairman Craig Barrett told Reuters that investment in the company’s products and innovation remained very much on track. ‘We’ve always had the attitude that you have to make that investment in good times and bad,’ he is quoted as saying.*
*Source The Design Council
- Q....how can I build stronger relations with my customers and key suppliers?
- A.
Every organisation deals with a variety of “publics”, from investors, to customers and employees. Maintaining the right kinds of relationships with all these groups of people is an essential aspect of sustainable business success. You need well-defined, relevant messages communicated through the most cost-effective media, in the context of properly managed campaigns - all of which Breathe can deliver.
- Q....sales of one of my products are beginning to decline, what can I do?
- A.
You don't have to reinvent the wheel, but you can certainly refresh how it presents itself. Breathe's packaging design expertise can put new life into a product, working as a silent salesman at the point of sale to inspire Awareness, Interest, Desire and Action.
- Q....how can I get the right people to my events?
- A.
Success starts with the first concepts and the branding of the event itself. Breathe can help at every stage, including the development of the concept and the creation of communication campaigns aimed precisely at your key target audiences. Direct mail, emailings, telemarketing, advertising - all can have their place in delivering a packed house and an excellent return on investment.
- Q....how can I get the best out of my web site?
- A.
An on-line presence is as essential as a place in the phone book these days, but it should be far more productive. The web is a powerful route to market that can be viewed as a legitimate communication channel in its own right, rather than simply an on-screen brochure. Breathe has extensive experience and knowledge of the technology and the techniques of marketing on-line. We will help you shape your on-line strategy and construct a web presence that delivers against clear objectives. These may encompass anything from on-line sales through to customer relationship management and customer service and support.
- Q....how can I keep my web site up to date and reduce costs?
- A.
Content management is a critical part of an effective web strategy. Breathe can create database-driven pages that enable you to produce highly personalised content for registered customers, or to collect detailed information about visitors to your site. We can also give you the facility to update pages for yourself, while maintaining the professional look and feel of the site.
- Q....should I be cutting my marketing budget when finances are tight?
- A.
Companies big and small are rising to the challenge of hard times through a conscious investment in design. Their decision to innovate – to rethink and regenerate their products, operations and image – can be taken by a company of any size and in any area. Design and brand strategy can help elevate a firm or its products from the ordinary, the tired or the predictable, demonstrating that the business is alive, dynamic and responsive. And in a declining market that just might make the difference between growth and collapse.
Independent research shows that companies that don't invest in growth, research and development during a recession are 2.5 times more likely to fail than those that do*.
*Source The Design Council
Contact: email info@breathe4u.com or phone 01491 575057
